There are two links in this post. The first one will take you to a blog post by Gothamist, commenting on Corona's incorporation of the actual moon in a carefully timed billboard advertisement:
http://gothamist.com/2013/06/12/stupid_moon_finally_put_to_good_use.php
The author seems to be making fun of the idea that corporations could claim something so ancient as the moon for something so trivial as a beer ad, as if the moon were just another celebrity sell out.
The article indirectly relates to the concern that public spaces are becoming scarcer, as the streets (and in this case, the natural world) are claimed for corporate interests. For example, the Manhattan subway trains, famous since the '80s for incredible train-length graffiti murals, are now being sold as full wrap ad space.
Here comes the second link:
http://daily.publicadcampaign.com/search/label/corporate%20graffiti
Granted, trains aren't the moon, and the city certainly has legal right to sell the surface of trains as ad space. But in a society where you have to apply for a license to play music on the street, or seek corporate permission to produce video there, one wonders if large scale expression in public space is currently something only corporations can afford to buy. If this is the case, can public space really exist anymore?
No comments:
Post a Comment